Being born in Sweden in the first half of the 1970s, I grew up with the sharp contrast between the virtually universal comfort of the strong welfare state and the images of famine, war, and injustice that were broadcasted daily. I knew early that I wanted to help people and was blessed with a fantastic teacher in middle school, who was a devoted humanitarian and staunch advocate for social justice. This proved to have a decisive effect on later life-choices. Everything I have done since I started university has been along that line, even if both my studies and career also have granted me amazing opportunities for spending a lot of time in fabulous places and for meeting a lot of lovely people. It is up to each and everyone of us to do what we can to make the world a better place for everybody. Small things have tremendous impact if enough of us do them; like stop eating meat, not having a car, or not flying privately. I try to live by example and perhaps I can inspire some others to join the efforts to save the planet and everything on it.

"There is a difference between knowing the path and walking the path"



I am an avid surfer, who have been fortunate enough to visit many places of great natural beauty and with awesome surf. Although Southern Sweden can receive decent swell every once in a while, it is around the Scottish coast and along the Atlantic coast of France, Spain and Portugal that I have done most surfing. It has also helped to have been able to haul a boardbag around when working. This has provided some amazing opportunity to surf in Fiji, New Zealand, Australia, Senegal, South Africa, El Salvador, Nicaragua, Costa Rica, and Morocco. I stopped flying privately several years ago and restrict my business travel to as few flights as possible; mainly within Europe, with only occasional intercontinental flights if absolutely necessary or for many simultaneous purposes. However, I do not mind cold water and Europe offers more surf than I need.


It is immensely important for me to allow myself time for reflection and for listening to my inner voice to guide my decisions and actions. This can obviously be done more or less anywhere, with enough peace and quiet. However, there is nothing like sitting an hour in the silent communion of friends, feeling their inner light shining through, or spending extended time in the vast wilderness of Northern Sweden with a good friend and everything else we need in our backpacks. It is an amazing luxury to find peace in this crazy world, and it is by resting in that peace that I get energy to try to do my best to fix it. It is up to us to strive towards creating heaven on earth; first and foremost by living our lives for peace, truth, justice, equality, and simplicity.